When the design is not user centerred...

I have to admit, I generally love Google's products. I am however often not impressed by their way of handling customer requests or the whole customer experience thing for that matter.

The last deception for me is this feature that now allows to do an undo after sending an email. I can relate to this feature because I have requested the ability for my sent email to sit in my outbox for some time (like you can do in Outlook for example).

From the point of view of listening to their customers they do well, it is easy to submit feature request or bugs.

But when I enabled this Labs feature I was up for a major deception. It was clear that they got it all wrong. In this case, the code mechanic and feature works:

1. I can effectively undo a send email
2. I can personalize (minimally: 5 or 30 seconds) the time is stays in my outbox.

Where it fails miserably is how the user interaction is done. It is so poor that the working feature is more or less useless.

When sending, I have to click on the "undo" link at the top of the screen but this is only there until I do another action. Since after hitting send I always do something else (I am not waiting 30 seconds staring at my screen to maybe think that I should not have hit send), the message disappear thus rendering the working feature useless.

What as gone wrong? Or, what could have happened to prevent this? (note that I am assuming that this is the implementation they choose to do to fulfill my feature request)

It is simple: Get someone involved on the development side at Google to validate the approach they were to take with the customer.

Doing so would have allowed them to:

Understand my goal

• I need the ability to cancel sending an email.

Understand my motivation

• I sometime use the wrong tone in an email, I get excited, I need time to cool down before I realize I may have said something the wrong way.

Understand my workflow

• I need the period to be longer than 5 or 30 seconds, I need 10 minutes.
• This above implies that I cannot rely on the last action "undo" link there is for everything else.

This is so simple that it is pathetic that they do not do it. This is something that is important and a lesson that we made a loooooong time ago at Macadamian: validate your understanding with your customers/users so you reduce the risk of mistake at the soonest possible time.

Now if someone at Google can read this an start interacting with their customers it would make my day.